Each one states the instrument, the window and the sample size. All are measured on properties we built. Nothing here is estimated, modelled or taken from a third party.
Three query clusters held page one for a full month and returned 0.17 percent between them. Improving their position made the problem worse, not better.
28 days, 2026-08-13 to 2026-09-09 · 3 clusters over 36 pages, 1,393,285 impressions producing 2,374 clicks
Four clusters account for 76.7 percent of everything the site is shown for and convert at 0.177 percent. Everything else converts at 1.413 percent, eight times better, on under a quarter of the impressions.
28 days, 2026-08-13 to 2026-09-09 · 382 canonical URLs carrying 2,079,623 impressions and 9,661 clicks
The worst page earned Rs 2.08 per thousand views against the best at Rs 47.29. Reading the source showed the worst page carried no ad slots at all. Holding slot count constant, 4.6x of the gap survived.
28 days, 2026-08-13 to 2026-09-09 · 21 pages above the view threshold, 14,603 views between them
Ad impressions per page view ran at 0.072 for the United States, against 0.97 for India and between 0.75 and 2.42 for every other market on the same property. We do not know why.
28 days, 2026-08-13 to 2026-09-09 · 19,485 ad impressions across 30,966 page views, 102 countries
Twenty nine sessions in twenty six days across fifty six posts. Real, spread across more assistants than expected, and far too small to carry a site.
26 days, 2026-08-16 to 2026-09-10 · 2,728 blog sessions, of which 29 from AI assistants
Google was auto-translating pages and serving them to readers in other languages, at 184,133 impressions in a month. It sat behind a Search Console dimension that had never once been pulled on this property.
28 days, 2026-08-13 to 2026-09-09 · 184,133 impressions producing 255 clicks at average position 8.37
FAQPage markup stopped producing rich results years ago. Shipped anyway as a signal to answer engines, it preceded the highest converting channel on a lead generation site.
2026-06-11 launch to 2026-08-25 · 153 sessions producing 13 contact actions
Pages averaging position 10 to 20 converted better than pages averaging 5 to 10. Inside the 5 to 10 band itself, click-through ran from 0.177 percent to 1.538 percent.
28 days, 2026-08-13 to 2026-09-09 · 382 canonical URLs carrying 2,079,623 impressions and 9,661 clicks
The largest page on the site drew 466,115 impressions and 618 clicks. A calculator with 8,521 impressions returned 783. Ranking the site by reach and by traffic produces two different lists.
28 days, 2026-08-13 to 2026-09-09 · 382 canonical URLs carrying 2,079,623 impressions and 9,661 clicks
Queries under 100 impressions convert 2.27 times better than queries over 1,000. Compare them inside a single position band and the gap is 1.57x at positions 5 to 8 and 1.23x at 8 to 11. The advantage is real and much smaller than the long tail is usually sold on.
28 days, 2026-08-13 to 2026-09-09 · 3,328 queries carrying 636,317 impressions and 820 clicks on one cluster