About
Stated Method publishes measured examples of how search visibility behaved on sites we operate, and reads the files you send and writes up what they show.
Where the numbers come from
Properties we built and operate, with our own Search Console, analytics and ad revenue data, which is why the windows are absolute dates and the sample sizes are stated rather than described.
It also means the awkward results get published. A site measuring its own properties has no client to keep happy, so a finding that says an optimisation did nothing, or that a number we were proud of was mostly an artefact, goes up the same as any other.
A paying client's work is never published here
Not with the name removed, not rolled into a total, not as a case study. If you buy a diagnostic, your data produces your report and never appears on this site in any form. There is no approval route to offer you and none is ever asked for.
The one exception anywhere is a free pilot, which a client enters deliberately. Nothing from a pilot export appears here unless the client and the owner of the data have both approved the exact wording and the exact figures after reading them, and what is published does not state the site's name, its domain or its URLs.
Why nobody is named
There is no byline anywhere on this site, by choice. Search advice is sold almost entirely on authority - a face, a following, a claimed history - and that is precisely the kind of evidence a reader cannot check.
So the argument here has to be carried by what is stated beside every figure instead: the instrument, the window and the sample size. Readers can check the calculations shown here, but the underlying exports are not publicly available, so they cannot independently verify those inputs. Applying the method to your own site tests whether the same pattern appears there; it does not verify our results. Method sets out how that works, including the claims this site refuses to make.
What happens when we get it wrong
It gets fixed. Quote the finding and say which part does not hold, and if it does not, the page changes.
A publication arguing that most search claims are unfalsifiable has to be falsifiable itself, which is why every figure here carries the method, window and sample size it was measured on.
How this is paid for
By the work sold here, and by nothing else. There is no advertising on this site, no affiliate link, no sponsored finding and no arrangement under which anyone can pay to be measured favourably or to keep a result off the page.
It matters because the alternative funding models all quietly decide what gets published. A findings page paid for by a tool vendor is a different document, whatever it says about itself.
Who it is for
People responsible for a site who want to know what its Search Console data does and does not show before spending more on search, including when it singles out nothing to fix. Often that means unpicking a number somebody else supplied, such as a search visibility score.
Contact
hello@statedmethod.com. Questions about a published figure are welcome, including uncomfortable ones - if a finding here does not hold up, we would rather hear it than not.