The diagnostic

A fixed price read of your own Search Console data. Which of your query families cannot produce a visit, and which of your remaining traffic is heading the same way.

Price

$400, paid up front, tax inclusive

Turnaround

5 working days

You send

Three CSV exports from Search Console

You get

One written report

Calls

None. Everything in writing.

Refund

Full, on request, and you keep the report

What arrives

One document, five sections, every figure carrying the cut it came from. There is no dashboard to log into and nothing is held back for a follow-up conversation.

1. 01

   Your structurally zero-click share

   What proportion of your impression base is attached to questions a result page can finish on its own. This is the number that silently dilutes every site-wide percentage you currently report.

2. 02

   Pages losing clicks while holding position

   Where rank is flat or improving and clicks are falling. Position and clicks are assumed to move together and on individual query families they do not, which is the case that gets misdiagnosed as a title problem.

3. 03

   Head against tail, per cluster

   Your largest clusters ranked against the specific tail of the same subject. Where the tail converts at multiples of the head, that gap is the recoverable traffic, and it is usually larger than the gap between you and whoever is above you.

4. 04

   Dimensions your reporting has never requested

   The cuts that sit outside the default view and therefore outside most tools. On our own property the first one we pulled returned a surface of 184,133 impressions a month that had never appeared in any analysis.

5. 05

   What we would not spend time on

   Explicitly. A list of things that look like problems, are real, and are not worth your money. This section exists because the value of the report is as much in what it rules out.

The three exports

All three come out of Search Console, which you already have. It takes a few minutes and needs nothing installed. We send these instructions again after you get in touch, so there is nothing to memorise here.

• Queries

  Performance > Search results > Queries

  Last 3 months, export as CSV. This is the file the zero-click classification runs on.

• Pages

  Performance > Search results > Pages

  Same window. Used to attach each query family to the page that actually ranks for it.

• Search appearance

  Performance > Search results > Search appearance

  Same window. The dimension almost nobody exports, and the one that surfaced an entire audience on our own site.

Who this is not for

Saying this plainly is cheaper for both of us than a refund.

• Sites with very little search data yet. The analysis reads patterns across query families, and below a few thousand monthly impressions there is not enough to read.
• Anyone who wants a call first. That is a reasonable thing to want and it is not what this is. The writing is the product.
• Anyone looking for a guarantee that rankings will rise. The report tells you what your visibility is currently worth and where it cannot convert. Some of what it finds is not fixable, and it says so.

Questions