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Send one export from your Search Console. Within 5 working days you get a written report on the pages and queries in that export: how often they are clicked when they appear in search, and which patterns the data supports looking into first. Quoted on request, no calls, full refund.
Measured on sites we built. The largest property's page export totals 2,079,623 Google search impressions in the 28 days to 9 September 2026, and every figure carries its method, window and sample size.
Eleven findings, each with its method and sample size
Three clusters that rarely got a click
Three query clusters drew 1,366,114 impressions and 2,374 clicks over 28 days, a click-through rate of 0.17 percent.
0.17% click rate 1.4M impressions02Most-shown pages, lower combined click rate
Ranked by impressions alone, this site's top 10 pages drew 80.7 percent of them at 0.189 percent combined click-through; the other 372 pages, 1.615 percent.
81% of impressions 10 of 382 pages03Ad revenue spread, ad slots held constant
Revenue per thousand page views spanned 23x across one site's pages. The worst page carried no ad slots; at constant slot count the spread is 4.6x.
4.6x revenue spread 20 pages04Ad serving in one market
Ad impressions per page view ran at 0.072 for the United States on one property, against 0.97 for India. What causes the gap is not established.
0.072 ads per page view 11,638 US views05AI assistants as a share of traffic
AI assistants sent 29 of 2,728 blog sessions in 26 days, about 1.1 percent. That counts visits from assistants, not citations by them.
1.1% AI share of blog visits 2,728 sessions06Impressions from translated results
Search Console's search-appearance breakdown showed 184,133 impressions from translated results in 28 days, at 0.14 percent click-through; no share is claimed.
0.14% click rate 184,133 impressions07Schema kept after Google dropped it
FAQPage markup shipped on a lead generation site for AI assistants; 27 of its 153 sessions in 11 weeks came from one. Its contact actions are not reported.
18% AI share of visits 27 of 153 sessions08Different click rates within one band
Of pages averaging position 5 to 10, the ten most-shown had 0.189 percent combined click-through; the other 170, 1.843 percent. Position is not held constant.
9.8x click-rate ratio 180 URLs09Biggest page, not the best page
A calculator with 8,521 impressions drew 783 clicks, more than the largest page drew from 466,151. Top ten by impressions and by clicks share three URLs.
55x fewer impressions 2 pages10Long tail advantage, and its limits
On one cluster, queries under 100 impressions had 2.27x the combined click-through of those with 1,000 or more. Inside average-position bands: 1.57x, 1.23x.
1.57x click-rate ratio 802 queries11Four days, a quarter of the impressions
Four of 28 days carried 25 percent of 2,055,560 impressions, at a combined click-through of 0.357 percent against 0.506 percent on the other 24.
25% of impressions 4 of 28 daysStart one
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